About

Designed by Women, for Women

Wyse is for women with a sense of joie de vivre. It has nothing to do with being a certain age or looking a certain way – but it has everything to do with wanting elevated women’s clothing. Fit, comfort, ease of care and attention to detail are part of our DNA.

OUR STORY

IT ALL STARTED WITH A RAINBOW

Our founder Marielle knows the power of good clothes. Following a successful career in television, Marielle took some time out to bring up her kids before embarking on her own fashion label, age 49.

It was scary, exhilarating and a lot of fun. What started as a handful of colourful cashmere jumpers has grown into a brand to answer all your style needs – but more importantly, to make you feel good.

We know the right clothes can give you the confidence to believe in yourself, take risks and try new things. Wyse is all about feeling as good as you look.

How we work

We believe in exclusivity and sustainability. We make our clothes in small, limited runs so that hopefully, you won’t bump into someone at the party wearing the same dress. We prefer to sell out to limit waste (but we have waiting lists too). We want to help you plan your wardrobe ahead of time with our Coming Soon section. This lets us know demand ahead of time and avoid overproduction. Our Pre Order model also helps us produce the right amount and avoid creating waste.

COMING SOON

PRE-ORDER

Quantities are small and we make some styles available on pre-order, so we can gauge interest and produce sustainably.

Shop Pre-Order

BUY NOW PRODUCTS

After carefully gauging interest, we are left with limited runs that are available to buy now wear now

Shop New In

Our Stores

Visit our central London stores in Marylebone or King’s Road. You can call or email the stores to check stock or book a one on one, complimentary, personal styling appointment.

View Stores

WHAT PEOPLE ARE SAYING

Excellent quality and just totally spot on! Feels beautiful on and looks it too-so pretty and I feel amazing in it!

Emma

@wyselondon what a amazing brand that finally gets what us ladies love want and need... there is something for every unique women covering colours to style shape and style personality!

Alison

Instagram

#wyseyourway

You can join us at @wyselondon for regular Instagram Lives where we share new product launches, give styling ideas, ask for your customer feedback and have a good old chat. We’d love you to help us shape the future of our brand. We also get a thrill from seeing how and where our amazing customers wear our clothes, so don’t forget to tag us on your Instagram posts #wyseyourway

VIEW OUR INSTAGRAM

OUR LOOKBOOKS

We'd love you to be part of our community of Wyse Women. Sign up to our lookbooks to be the first in the know of new product drops, releases and so much more...